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Selling Cannabidiol (also known as CBD/CBD oil/Hemp oil) can be a profitable business venture. It can also be a massive financial disaster if you don’t work with the right payment processor.
What is CBD oil?
Much of the controversy surrounding CBD oil due to misinformation. Hemp and marijuana come from the Cannabis sativa L. plant. Cannabinoids are naturally-occurring compounds found in cannabis plants. Cannabidiol or CBD is one of the many cannabinoids found in hemp and marijuana plants. Hemp is harvested commercially for its seeds and stalks. For cannabis to be considered hemp, it must have a THC level below 0.3 per dry weight. THC is what gets you “high” or gives you a feeling of euphoria. The THC levels in hemp are dramatically lower than they are in least potent strains of marijuana. Due to the low levels of THC in CBD oil, it can’t get you high. What CBD oil can do is offer relief from pain, inflammation, anxiety, seizures, spasms, and other neurological conditions.
CBD ecommerce is considered a high-risk business, which seriously complicates the process of getting paid for online sales. As a CBD merchant doing business online, you may find it difficult to find a payment processor who will work with you, your processor may suddenly close your account, or your ecommerce platform may decide not to support the payment gateway used by your processor.
As a CBD merchant, you’ll need to find a payment processor who works with high-risk businesses and – best case scenario – one who is experienced in working with CBD ecommerce merchants. It’s fairly easy to find high-risk payment processors, but it can be difficult to identify which high-risk payment processors are legitimate and which ones are only interested in taking advantage of CBD merchants who are desperate to access payment processing services.
It’s also important to work with a proactive high-risk payment processor, one whose own business success relies on staying ahead of the laws and procedures affecting online CBD sales – and who actively works to keep you informed of changes and develops solutions to emerging problems/changes that could derail your business.
Read on for tips on how to find the right payments processor for your CBD business.
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