Dual pricing is a payment strategy where businesses display two prices for the same product or service.
• Cash Price – Lower price for customers paying with cash
• Card Price – Slightly higher price that covers credit card processing costs
Unlike hidden fees, dual pricing provides clear and transparent pricing for customers. Therefore, customers can choose their preferred payment method without confusion.
Payment processing fees can range from 2% to 4% per transaction. Over time, these costs can significantly impact your profits.
Because of this, many businesses are switching to dual pricing payment solutions.
Dual pricing allows merchants to:
✔ Reduce credit card processing costs
✔ Protect profit margins
✔ Offer transparent payment options
✔ Avoid raising product prices
✔ Improve long-term financial stability
With eDataPay, implementing dual pricing is simple and fully compliant.
Dual pricing allows businesses to offset credit card processing costs. As a result, merchants can keep more revenue from each transaction.
Instead of absorbing processing fees, businesses can maintain stronger margins and predictable expenses.
Customers clearly see both pricing options before completing their purchase. Therefore, the process remains simple and transparent.
eDataPay configures your POS systems, payment terminals, and payment gateway to automatically apply the correct pricing.
Our dual pricing solutions follow payment network guidelines and industry regulations.
eDataPay provides advanced payment technology designed to support modern businesses.
When you partner with eDataPay, you receive:
✔ Secure POS systems and payment terminals
✔ Payment gateway integrations
✔ Dual pricing compliant setup
✔ Real-time reporting and analytics
✔ Fraud protection tools
Our goal is to help businesses simplify payments while improving financial performance.